- WHAT A STRATEGY SESSION COVERS
Properly positioning
your brand
Positioning is the heart of a brand. It defines what a brand is, its benefits and competitive advantages and what all that means to the target market.
In short, brand positioning establishes an emotional connection with your customers. It’s how you want your company to be perceived in their minds and among competitors.
/ POSITIONING
Identifying your
target audiences
We apply our findings from customer segmentation to user profiles that represent a brands target markets then map out scenarios in which those users might interact with a brand. Defining informed interactions helps us predict pain points and provides insight into functionality and user behaviour.
/ USER PROFILES
Understanding
your audiences
journey
Segmentation is a powerful tool for discovering customer needs and potential for growth. By examining the behaviours, motivations, and frustrations of the specific groups within a target market, we can identify unfulfilled needs and turn them into competitive advantages.
/ VALUE SEGMENTATION
Determining what
your brand attributes
are
Brand Attributes are characteristics that describe the intrinsic and extrinsic qualities of a brand. They reveal its personality, functionality, and physical traits through imagery, language, actions and assumptions. Attributes are what allows us to identify brands.
/ BRAND ATTRIBUTES
Understanding what your competitors are doing
A thorough competitive analysis is critical for any emerging or evolving business. This process identifies the strengths and weaknesses in a brands competitive landscape, allowing your company to better understand the market, target customers more effectively, and make intelligent decisions about how to grow your brand.
/ COMPETITIVE AUDIT
- VCA BRAND STRATEGY SESSION
